Many women think that the key to beauty lies at the bottom of their makeup bag. There are a million and one reasons why women believe this: they’re judged on their appearance, pop culture and mass media support those judgments, and big business makes its money off shamelessly promoting the before and after effects of their miraculous products. The truth is, being beautiful doesn’t come from a lipstick tube, mascara wand, or blush brush. The following seven factors create a more lasting impression than any amount of makeup ever could: